UX Researcher | UX Designer
2 people: Me and the Udacity instructor who interviewed users
To be frank, when I was given this assignment as my bootcamp capstone, I immediately felt that no one would ever want this product. If I want a coffee, I just use Google Maps.
So why would others want a separate app solely for finding a cafe?
Well, that's just the thing. The user research says people don't.
However, in order to complete the bootcamp, I had to complete the project and turn in a design. It was a lesson in real world design, however.
If my company values user research, they'll listen to it.
But if the company doesn't value user research, I would still have to design a product, so I approached this project as if my boss told me to still make the app.
I was tasked to create an app that allows users to find coffee shops suited to their personal preferences using an "app-barista" to help to personalize the experience of ordering coffee. During onboarding, the user has option to choose types of drinks/flavours they tend to gravitate toward or would like to try. Those suggestions - and their subsequent orders - would help determine what the app suggests later.
This case study focuses on what user's don't want, as shown through the user research provided.
View my notes taken from Udacity's recorded interviews.
Maybe there are users who would like an app like this, however the three users that were interviewed were not among that group.
Because I couldn't complete the program without designing something I took what concerns and desires I could glean from the available interviews and attempted to design a product that could convievably address user needs, assuming they change their minds and don't want to just use Google Maps to find a nearby cafe.
Despite initial users lack of interest in this product, I continued to pursue this project. It really should have either ended after the third interview showed lack of interest, or Udacity should have interviewed a wider subset of individuals. Regardless, in order to complete the program, I iterated on the design under the assumption that this product could help a very specific niche market.